When talking about sales and closing the deal, we are concern about the sales conversion which is the percentage of visitor that turn into customer. Only visitor that purchase product or signup to service, are consider as sales. How good if your sales marketing plan can be reflected by sales conversion rate.
If your website is having conversion rate lower than one percent, you are missing something and there is something wrong with your sales page. Identify the problem, try to experiment other sales page and help user to become customer. You can start with improving website design and simplify the checkout page, and accept various payment method that is most preferred by your visitor.
Once you improved the website, you can improve the customer relation. For this to work, you need to communicate with visitors. Either you start your own blogging site and forum site, you can use facebook to add your friend and get them to your business, and you can use twitter to find interested visitor to find your product.
Add support page and contact page to your website. Provide variety of way for user to contact you, either with email ticketing, live chat support, phone chat, etc. Visitor love free communication method and they wish to get specific feedback soonest. Make sure you can do that.
Finally, monitor your sales conversion from time to time, and make sure you have improvement in it. From one percent to 3 percent and to 5 percent, and further. At this point, your sales amount already increased 500%, and its absolutely free of charge with your own effort 100%.
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